Jannuzzi Smith

Fireco, excerpts from Visual identity guidelines

firecos

Fireco, a dynamic company providing fire safety products and services, came to us for a complete identity overhaul. We proposed a snowy owl as the primary visual focus, accompanying the new corporate logotype at the head of all communications: a cool, watchful presence that clearly differentiates the company within its market sector.

To obtain a wide range of images of the owl for use in different situations we art directed a one-day shoot with Tim Flach, one of the UK’s leading animal photographers.

Jannuzzi Smith 3 \| Branding and Identity
	Fireco, excerpts from Visual identity guidelines Fireco, a dynamic company providing fire safety products and services, came to us for a complete identity overhaul. We proposed a snowy owl as the primary visual focus, accompanying the new corporate logotype at the head of all communications: a cool, watchful presence that clearly differentiates the company within its market sector. To obtain a wide range of images of the owl for use in different situations we art directed a one-day shoot with Tim Flach, one of the UK’s leading animal photographers.