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Sainsbury’s, logotype definition As part of our commision for Sainsbury’s Jannuzzi Smith optimised the supermarket new brand to ensure successful deployment in digital media. This involved: writing specifications for on-screen colourways, typography, and images; defining best practice guidelines; and producing a comprehensive set of optimised templates and logotypes. This significantly reduced file sizes while improving rendering, colour consistency and performance, within on-screen and printed media. |