Jannuzzi Smith has redefined the identity of Ascona Locarno with a comprehensive strategy that captures the destination’s essence and distinctive character, aligning it with its target audience and desired image.

A recent addition to the identity is a symbol in the shape of an abstract sun, designed to evoke the warmth, energy, and natural beauty of the region. This new mark unifies the brand across all channels and reinforces Ascona Locarno’s image as a vibrant, welcoming destination.

The rebrand builds on the foundation laid by Jannuzzi Smith in 2015, updating the visual language while staying true to the brand’s core values.

The work includes the redesign of the website, all printed materials—from flyers to brochures—along with audiovisual content and social media presence.

Through an integrated approach that combines brand positioning, visual identity, storytelling, digital transformation, strategic partnerships, community engagement, and ongoing evaluation, Jannuzzi Smith is helping to strengthen Ascona Locarno’s appeal and reaffirm its place as one of Switzerland’s leading tourist destinations.