A new campaign for Prix du Public UBS,  4 | 8 | 2011

Jannuzzi Smith – Prix du Public UBS – Bruno Ganz Jannuzzi Smith – Prix du Public UBS – Bruno Ganz Jannuzzi Smith – Prix du Public UBS – Bruno Ganz Jannuzzi Smith – Prix du Public UBS – Bruno Ganz Jannuzzi Smith – Prix du Public UBS – Bruno Ganz Jannuzzi Smith – Prix du Public UBS – Anna Galiena Jannuzzi Smith – Prix du Public UBS – Anna Galiena Jannuzzi Smith – Prix du Public UBS – Anna Galiena Jannuzzi Smith – Prix du Public UBS – Anna Galiena Jannuzzi Smith – Prix du Public UBS – Anna Galiena Jannuzzi Smith – Prix du Public UBS – Claude Nuridsany, Marie Pérennou Jannuzzi Smith – Prix du Public UBS – Claude Nuridsany, Marie Pérennou Jannuzzi Smith – Prix du Public UBS – Claude Nuridsany, Marie Pérennou Jannuzzi Smith – Prix du Public UBS – Alessandro D’Alatri Jannuzzi Smith – Prix du Public UBS – Alessandro D’Alatri Jannuzzi Smith – Prix du Public UBS – Alessandro D’Alatri Jannuzzi Smith – Prix du Public UBS – Alessandro D’Alatri Jannuzzi Smith – Prix du Public UBS – Alessandro D’Alatri Jannuzzi Smith – Prix du Public UBS – backstage

Jannuzzi Smith has designed, produced and directed ‘Prix du Public UBS – Palmares’, a four years campaign across adverts, posters, merchandising, web and film. The Prix du Public UBS is an official award – worth 30,000 Swiss francs – of Festival del film Locarno and it has been sponsored by UBS since 1996. Past winners include films such as ‘Smoke’, ‘Microcosmos’, ‘The Full Monty’, ‘Lagaan, Once Upon a Time in India’, ‘Bend it Like Beckham’, ‘The Syrian Bride’, ‘Das Leben der Anderen’, ‘Death at a Funeral’ and ‘Monsieur Lazhar’.

A series of short films celebrating the people who won the award is the centerpiece of the campaign. Amongst the first to be interviewed: Anna Galiena, Bruno Ganz, Claude Nuridsany, Marie Pérennou and Alessandro D’Alatri. The campaign will continue until 2014.

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Jannuzzi Smith ha concepito, prodotto e diretto ‘Prix du Public UBS – Palmares’, una campagna per inserzioni, affissioni, merchandising, web e grande schermo. Il Prix du Public UBS è un premio ufficiale del Festival del film Locarno del valore di FrS 30’000 ed è sponsorizzato da UBS dal 1996. Tra le opere vincitrici del prestigioso premio si possono citare ‘Smoke’, ‘Microcosmos’, ‘The Full Monty’, ‘Lagaan, Once Upon a Time in India’, ‘Bend it Like Beckham’, ‘The Syrian Bride’, ‘Das Leben der Anderen’, ‘Death at a Funeral’ e ‘Monsieur Lazhar’.

Una serie di brevi filmati che ritrova i protagosti dei film vincitori è il fulcro della campagna. Tra i primi intervistati: Anna Galiena, Bruno Ganz, Claude Nuridsany, Marie Pérennou e Alessandro D’Alatri. Il progetto continuerà sino al 2014.

See also:
www.pardolive.ch (Bruno Ganz)
www.pardolive.ch (Claude Nuridsany, Marie Pérennou)
www.pardolive.ch (Anna Galiena)
www.pardolive.ch (Alessandro D’Alatri)
www.pardolive.ch (Sitting with the Audience)
www.rsi.ch (Le pillole in Piazza Grande)